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	<title>Cathy Fletcher blog &#187; niche</title>
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	<description>the pain &#38; victory of online marketing using fair business practices</description>
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		<title>The Sweet Spot in Marketing</title>
		<link>http://blog.cathyfletcher.com/the-sweet-spot-in-marketing/</link>
		<comments>http://blog.cathyfletcher.com/the-sweet-spot-in-marketing/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 02:44:10 +0000</pubDate>
		<dc:creator>Cathy</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[niche]]></category>

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		<description><![CDATA[An enormous revelation in marketing. Howard loved the Yiddish expression "To a worm in horse radish, the world is horse radish." He was obsessed.]]></description>
			<content:encoded><![CDATA[<p>Doctor Howard Moscowitz&#8230;</p>
<p>That is, Malcolm Gladwell on: What we can learn from spaghetti sauce.</p>
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<p>Howard&#8217;s gift to the American people. <em>I&#8217;ve</em> always said &#8220;No one talks about what&#8217;s important&#8221;.</p>
<p>Malcolm: we cannot always explain what we want deep inside.</p>
<p>You marketers: help us to know what we want!</p>
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