Posts tagged “Marketing”.

Mobile Marketer

Because I’m on “The List” I’ve been noticing talk on:

1. Mobile Marketing

2. Facebook ads (+ gmail, hotmail)

3. YouTube links (George Brown)

These are high traffic areas to put up your signpost, which is better than in a desert but lots of competition.

Which I love to hate.

So you go where the traffic is, and traffic is mobile Google Mobile Advertising.

Some of us love attention. I’m not an attention grabber.

[Scroll down for the Easter Egg…]

But let me tell you a story.

One day I was at a party. A friend of mine that I’d eat lunch with, who’d pick me up on the way to work if he saw me at the bus stop, invited me to his housewarming party. He was dating a high profile twin and they moved in together. For shame! I went with my friend from work because we both met him at the same time (he came to check out our related agency moving in across the street).

So at the party I moved around and found myself standing in the living room which was filled with people. Somehow I got into an animated, highly enjoyable, back and forth with some random handsome man. And we’re talking great guns for awhile quite close…I love this kind of talking chemistry. After awhile I suddenly became aware of space around us and looked and saw everyone in the whole room had taken a seat and was just watching us! So, I immediately told him I had to go and politely left the room.

Later my friend says oh you were getting on quite well with that famous tennis player…nudge nudge. How does she know these things?

Then later (or was it before?) I went into the bedroom, where the coats are, for a second and the host bars my way out and starts telling me “You’re so beautiful…you’re SO beautiful” which is a pretty odd thing for my friend to say, and I’m thinking “Uh oh…” and then in walks the twin and stammers and apologizes for interrupting us!

Long story short, I’d rather have a business that I’m conducting under the radar…fame makes me feel uncomfortable, but it’s always finding me on a small scale.

btw that same man eventually broke up with the twin when she lost her high-powered job and couldn’t deal. And he just knew to show up on the last day I worked (I flew out the next day) and brought me big flowers.

Anyway, my friend brings it up from time to time to tease me and I always tell her it was the shirt (that looks like chain mail: little grey plastic squares) and that she gets to wear it next time ;)

Easter Egg: Mobile Marketing’s Classic Guide to Mobile Advertising

For a review on the Mobile Marketer craze click my personal website at the side which is where I like to hide stuff…hehehe. Gimme a day.

Find an alternate way to build your business under the radar by exploring the cutting edge popular.

Triumph Marketing

This is a slick piece of marketing currently on the main page of Sturgess Cycle Motorsports since 1910. The business has been around for 100 years.

Nana was a motor cycle stunt driver starting at age 16 for Sturgess. Later on she married and she and my Grandad sold it to pay for the hospital bill (and Nana rode it into her 8th month) when they went to have their only child, my mother. She did the books for the business awhile.

One of the diaries (1940) my Nana kept came into my hands from my Mum so I’ve been putting a day of each month up, so twelve at a time whenever I get the chance. There’s much mentioned about “Dad” and “the store” and “Ted” (Nana’s brother) who  raced.

For My Nana’s Diary 1940 click here.

Google Buzz

When I arrived home this evening (from study of scripture) I checked out Twitter…which has been boring me lately, but hope waxes eternal.

And I saw a tweet “Watch Bill McIntosh Live Every Tuesday” which I saw was a right now live chat on marketing.

So there I was giving it 20 seconds and almost left when he was talking about Contest Burner. But I stayed on for a few seconds more and he asked where everyone was from and said he’d give a shout-out. So I was hooked and engaged for a a bit and became really interested. Even though I lost focus a  few times during the chat…

Anyway, I like the voice over for Google Buzz.

It will roll out in batches, and will show up on the left-side under “inbox” in Gmail which presently says “star” for me.

Basically you will use your Google Profile as your dashboard, and it will be a social tool available on your Gmail.

Good stuff.

Oh no, detox again

Get down to business: it’s detox time.

Clarify your body and your communications.

Yes, well…here we all are at the dinner table yet again. Been on a mental / emotional holiday, if not also physically, back and forth on a couple of short trips to see the family.

Between Christmas and New Years has always been a bit of an inbetween time for me.

Before all this I decided enough is enough and sent for DrNatura (too bad there’s no affiliate product). Done five days now.

Called up my old email and I saw I hadn’t done a proper cleanse since late summer 2008. Perfectly pitiful. And I know better, too.

The kids hate it when I talk about parasites.

But I didn’t just make this stuff up. Look, they come in microscopically and they transform into full-grown “what-the” and live and play (and everything else) at our expense.

Really though, this temporary tent I call a body has to be light and easy to be an expression of poise and grace, strength and flexibility.

How can you expect the rest of life to line up if you haven’t put first things first?

Tomorrow step up to twice and much. Twice the results. Remember to drink water. And come to the Living Water, as well.

Happy New Year, and here’s to the health of your business and marketing: Cheers!

The Sweet Spot in Marketing

Doctor Howard Moscowitz…

That is, Malcolm Gladwell on: What we can learn from spaghetti sauce.

Howard’s gift to the American people. I’ve always said “No one talks about what’s important”.

Malcolm: we cannot always explain what we want deep inside.

You marketers: help us to know what we want!

Internet Law Compliance

light hearted

light hearted

Did you, by chance, attend “THE DAY THE WORLD CHANGES” tonight? That was a recommendation by email by David Garfinkel, copywriter.

It was a pretty good webinar where Joel Comm and Attorney Kevin Houchin talked about their Site Compliant FTC Toolkit.

They were talking about the new rules issued October 5, 2009 by the FTC, which will be effective December 1, 2009.

So coming up real soon in a few weeks.

Here’s my light-hearted review:

Will affect everyone using testimonials and endorsements in marketing and sales in ANY form of advertising, not just online! (even sandwich boards)

Not enough to be truthful in marketing and will protect consumers in the United States, both individuals and businesses. Actually shipments can be stopped, accounts frozen, fines laid. (severe embarrassment)

Going from truthful to transparent. (will some ads disappear?)

Testimonials, especially, will be scrutinized, and you must disclose material connections (eg. tell that you are getting a commission from an affiliate product). On websites, social sites, email, sales pages… (lets get real people)

If an endorsement is made and it is not totally obvious that the expert is benefiting from the advertisement then you must more or less hit people over the head with it. Big names making a TV endorsement may be exempt. (we should know this by now)

I guess because the internet is still so new, we need to be told for each and every affiliate product that the person is making a commission. Probably because there are so many new surfers coming online every minute.

There’s two kinds of testimonies:

1) Aspirational–this is when you are promised all kinds of money, like Mr. Big Bucks. Or you’ll lose 100 lbs and get a new life.

2) Generally accepted–this is what Mr. Normal makes: zero, maybe a bit more. Or you lose 2 lbs and gain 4 lbs.

You cannot hide behind “Results may vary” or “Results not typical” stuff like that.

Testimonials must continually reflect engagement (not sure how that’s going to pan out). Means you may have to keep getting new people who have actually bought whatever it is, be still using it. Can’t just get one golden case and keep using that forever. You have to actually keep tabs on that person. (what if you already learned the marketing or lost the weight?)

And it will ESPECIALLY be products that go into your body and information that goes into your mind. (wonder how many people work at the FTC?)

Must stick to generally expected performance results. And must be a real user. (will fake ads using models disappear? And the completely made up lying-through-their-teeth ads go away?)

“Material connections” will have to be disclosed. That means the affiliate relationship will have to be spelled out.

You marketers may be liable for what your affiliate companies are saying and doing, even outside of your sphere of use of the product. (kind of reminds me of the contracts we sign when are hired at company, you sign your life away!)

So…

1. Be compliant

2. Stay compliant

3. Show your proactive intent to be and remain compliant

Gosh.

Testimonials may need to be more formalized. Experts will be held to a higher accountability.

Then Joel and Kevin flog their 230-page conversational searchable PDF  document, with a very cool badge, and membership site.

The crest-looking badge is very nice and comes in a choice of four colours with your reference number embedded. Actually I like it so much I think my blog should be a gargantuan shield-looking badge and nothing else.

Anyway, if you buy a book on your own and give a review out of the goodness of your heart then that’s okay.

What I thought was funny was that the badge gives you a commission if someone clicks on it and buys it, too! Same ‘ol same ‘ol.

Tell you truth, I love sales people. We should call them “Buying Technicians” and give them a raise. Give everybody a raise. Are lawyers really sales guys?

The Federal Trade Commission has a website, and here it is click here (I do not get a commission for this).

My recommendation: be smart, not scared

And for gosh sakes click on one of my links, you won’t allow me a cut unless you keep clicking links all over the place and get out your credit card. Make sure you’re getting a good deal.

If you have discipline you can get anything for free. But then what will you do with your money? Money’s not worth anything unless it keeps moving.

Really, if you’re a poor old granny put that money into butter and beef and the bus. Or charity, like I do.

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