Posts tagged “Business”.

Mobile Marketer

Because I’m on “The List” I’ve been noticing talk on:

1. Mobile Marketing

2. Facebook ads (+ gmail, hotmail)

3. YouTube links (George Brown)

These are high traffic areas to put up your signpost, which is better than in a desert but lots of competition.

Which I love to hate.

So you go where the traffic is, and traffic is mobile Google Mobile Advertising.

Some of us love attention. I’m not an attention grabber.

[Scroll down for the Easter Egg…]

But let me tell you a story.

One day I was at a party. A friend of mine that I’d eat lunch with, who’d pick me up on the way to work if he saw me at the bus stop, invited me to his housewarming party. He was dating a high profile twin and they moved in together. For shame! I went with my friend from work because we both met him at the same time (he came to check out our related agency moving in across the street).

So at the party I moved around and found myself standing in the living room which was filled with people. Somehow I got into an animated, highly enjoyable, back and forth with some random handsome man. And we’re talking great guns for awhile quite close…I love this kind of talking chemistry. After awhile I suddenly became aware of space around us and looked and saw everyone in the whole room had taken a seat and was just watching us! So, I immediately told him I had to go and politely left the room.

Later my friend says oh you were getting on quite well with that famous tennis player…nudge nudge. How does she know these things?

Then later (or was it before?) I went into the bedroom, where the coats are, for a second and the host bars my way out and starts telling me “You’re so beautiful…you’re SO beautiful” which is a pretty odd thing for my friend to say, and I’m thinking “Uh oh…” and then in walks the twin and stammers and apologizes for interrupting us!

Long story short, I’d rather have a business that I’m conducting under the radar…fame makes me feel uncomfortable, but it’s always finding me on a small scale.

btw that same man eventually broke up with the twin when she lost her high-powered job and couldn’t deal. And he just knew to show up on the last day I worked (I flew out the next day) and brought me big flowers.

Anyway, my friend brings it up from time to time to tease me and I always tell her it was the shirt (that looks like chain mail: little grey plastic squares) and that she gets to wear it next time ;)

Easter Egg: Mobile Marketing’s Classic Guide to Mobile Advertising

For a review on the Mobile Marketer craze click my personal website at the side which is where I like to hide stuff…hehehe. Gimme a day.

Find an alternate way to build your business under the radar by exploring the cutting edge popular.

Buzz Marketer

bee buzz Yesterday was working my big overall visual business plan, which is up on my wall and made of sponge letters. Worked on that while listening to Dean Hunt (Super Fast Buzz Punisher) and a couple of his internet work buddies talking about their worst and best business practices. I ran out and got a small magnetized white board that’s now at the side of my frig.

The white board is for my daily goal and does not get wiped off until it’s done. Very good to go with the overall plan. And when I get my goal done today, I’ll work on my little index file that keeps track of specifics from my Big Plan.

Outsource: one good action that works for me is help with the laundry.

My time wasters are email and Twitter…took myself off some email lists and plan on getting a high school student to take over putting my original followers on proper lists in the summer. Believe it or not I get alot out of Twitter and consider it a resource for help. No automation because I like to know who you are.

Triumph Marketing

This is a slick piece of marketing currently on the main page of Sturgess Cycle Motorsports since 1910. The business has been around for 100 years.

Nana was a motor cycle stunt driver starting at age 16 for Sturgess. Later on she married and she and my Grandad sold it to pay for the hospital bill (and Nana rode it into her 8th month) when they went to have their only child, my mother. She did the books for the business awhile.

One of the diaries (1940) my Nana kept came into my hands from my Mum so I’ve been putting a day of each month up, so twelve at a time whenever I get the chance. There’s much mentioned about “Dad” and “the store” and “Ted” (Nana’s brother) who  raced.

For My Nana’s Diary 1940 click here.

My All in All in Business

The Power of One in Business

Hearing Marvin Dirksen (excellent speaker) tonight at the hall, then popping in, virtually, to see the Christians at the BraveHeart Women business community there was this video by Lifehouse Everything Drama. Thinking on the arts media to portray interpretation of truths. Over a million views, this must have struck a chord with a great many people!

Seems to me the world is full of distraction sent deliberately to pull us down and destroy. Especially a person who has found truth in a world that calls it something else. He didn’t say there would be no trouble…but that we’d be in trouble. Do you know who He is? The Light, the Truth, and the Door. Peace.

He also said “I must be about my father’s business”.

7 Blog Hacks for Business Success 2010

odd blog

  1. People don’t like to donate unless they get something out of it, but even if it’s a tiny, a stupid, useless virtual thing we love to buy it (like collecting)
  2. give regular updates, if you’re dead nobody will watch you
  3. humour, the whole thing is funny, a funny person
  4. pictures, media (quick glance rather than video)
  5. re: commissions, never say “I need the money” nor be pitiful
  6. provide good stuff, people will talk / share
  7. people buy subscriptions where there are no ads

(from my mentor who is a veteran internet geek that does media art)

I wanted to add my own view of 2010:

  • mini, that is mobile friendly
  • provide timely bits of info

To this end I will be making this site cell phone smart.

As soon as I finish it, I’m going to give a review on The Complete Syndication Revelation.

Oh no, detox again

Get down to business: it’s detox time.

Clarify your body and your communications.

Yes, well…here we all are at the dinner table yet again. Been on a mental / emotional holiday, if not also physically, back and forth on a couple of short trips to see the family.

Between Christmas and New Years has always been a bit of an inbetween time for me.

Before all this I decided enough is enough and sent for DrNatura (too bad there’s no affiliate product). Done five days now.

Called up my old email and I saw I hadn’t done a proper cleanse since late summer 2008. Perfectly pitiful. And I know better, too.

The kids hate it when I talk about parasites.

But I didn’t just make this stuff up. Look, they come in microscopically and they transform into full-grown “what-the” and live and play (and everything else) at our expense.

Really though, this temporary tent I call a body has to be light and easy to be an expression of poise and grace, strength and flexibility.

How can you expect the rest of life to line up if you haven’t put first things first?

Tomorrow step up to twice and much. Twice the results. Remember to drink water. And come to the Living Water, as well.

Happy New Year, and here’s to the health of your business and marketing: Cheers!

Internet Law Compliance

light hearted

light hearted

Did you, by chance, attend “THE DAY THE WORLD CHANGES” tonight? That was a recommendation by email by David Garfinkel, copywriter.

It was a pretty good webinar where Joel Comm and Attorney Kevin Houchin talked about their Site Compliant FTC Toolkit.

They were talking about the new rules issued October 5, 2009 by the FTC, which will be effective December 1, 2009.

So coming up real soon in a few weeks.

Here’s my light-hearted review:

Will affect everyone using testimonials and endorsements in marketing and sales in ANY form of advertising, not just online! (even sandwich boards)

Not enough to be truthful in marketing and will protect consumers in the United States, both individuals and businesses. Actually shipments can be stopped, accounts frozen, fines laid. (severe embarrassment)

Going from truthful to transparent. (will some ads disappear?)

Testimonials, especially, will be scrutinized, and you must disclose material connections (eg. tell that you are getting a commission from an affiliate product). On websites, social sites, email, sales pages… (lets get real people)

If an endorsement is made and it is not totally obvious that the expert is benefiting from the advertisement then you must more or less hit people over the head with it. Big names making a TV endorsement may be exempt. (we should know this by now)

I guess because the internet is still so new, we need to be told for each and every affiliate product that the person is making a commission. Probably because there are so many new surfers coming online every minute.

There’s two kinds of testimonies:

1) Aspirational–this is when you are promised all kinds of money, like Mr. Big Bucks. Or you’ll lose 100 lbs and get a new life.

2) Generally accepted–this is what Mr. Normal makes: zero, maybe a bit more. Or you lose 2 lbs and gain 4 lbs.

You cannot hide behind “Results may vary” or “Results not typical” stuff like that.

Testimonials must continually reflect engagement (not sure how that’s going to pan out). Means you may have to keep getting new people who have actually bought whatever it is, be still using it. Can’t just get one golden case and keep using that forever. You have to actually keep tabs on that person. (what if you already learned the marketing or lost the weight?)

And it will ESPECIALLY be products that go into your body and information that goes into your mind. (wonder how many people work at the FTC?)

Must stick to generally expected performance results. And must be a real user. (will fake ads using models disappear? And the completely made up lying-through-their-teeth ads go away?)

“Material connections” will have to be disclosed. That means the affiliate relationship will have to be spelled out.

You marketers may be liable for what your affiliate companies are saying and doing, even outside of your sphere of use of the product. (kind of reminds me of the contracts we sign when are hired at company, you sign your life away!)

So…

1. Be compliant

2. Stay compliant

3. Show your proactive intent to be and remain compliant

Gosh.

Testimonials may need to be more formalized. Experts will be held to a higher accountability.

Then Joel and Kevin flog their 230-page conversational searchable PDF  document, with a very cool badge, and membership site.

The crest-looking badge is very nice and comes in a choice of four colours with your reference number embedded. Actually I like it so much I think my blog should be a gargantuan shield-looking badge and nothing else.

Anyway, if you buy a book on your own and give a review out of the goodness of your heart then that’s okay.

What I thought was funny was that the badge gives you a commission if someone clicks on it and buys it, too! Same ‘ol same ‘ol.

Tell you truth, I love sales people. We should call them “Buying Technicians” and give them a raise. Give everybody a raise. Are lawyers really sales guys?

The Federal Trade Commission has a website, and here it is click here (I do not get a commission for this).

My recommendation: be smart, not scared

And for gosh sakes click on one of my links, you won’t allow me a cut unless you keep clicking links all over the place and get out your credit card. Make sure you’re getting a good deal.

If you have discipline you can get anything for free. But then what will you do with your money? Money’s not worth anything unless it keeps moving.

Really, if you’re a poor old granny put that money into butter and beef and the bus. Or charity, like I do.

DRA, Distributors’ Rights Association

Online Business Resource

Online Business Resource

Website of Distributor Rights Association (non-profit) Distributors’ Rights Association You can listen on live radio & on the internet. Peter Arnold is a former Executive Director (Canada), voluntary. It is the only company that has published a manual that sets out the global standards for independent contractors and companies within the MLM and direct sales industry.

The DRA is now broadcasting Live through Radio and Live through the internet every Saturday morning 9am Eastern, 8am Central, 7am Mountain, 6am Pacific time.

They’re educational, and the guests could be attorneys, CEOs, top distributors and other professionals.

Basically, increased membership brings increased clout with MLM companies (that have policies and procedures, terms and conditions that can be 30 pages long, protecting themselves not you).

I might have passed it by, but it comes recommended by Ann Sieg, for whom I have respect. There is a constantly updated Law Library.

Multi-level Marketing Watchdog MLM Watchdog this is a link on the DRA website.

Review of Selling Simple Info Online by Bob Bly (Copywriter)

Copywriters are people, too

Copywriters are people, too!

Reading Selling Simple Info Online by Bob Bly who says:

“We copywriters are taught to write conversational copy.  Many marketers erroneously think that conversational copy means write like you talk. But what it really means is write like your prospects talk.”

And…

“Our chief engineer insisted that in our copy we replace “dumped” with “gravimetrically conveyed” (now that’s funny)

Let’s hope we don’t start using these terms to refer to what happens when you’re tired of your girlfriend!

Sales copy should be like having coffee: use your reader’s language, using empathy word “our”. It’s an art. Unless “pens” are “writing instruments” and sell starting at $100.

The goal is to buy, whether writing purists agree or not. And write so as not to be misunderstood…like “free*gift” rather than “gift” which surprisingly can beg a question! (Is it really…?)

Bob talks about if there’s a cut-off age to not bother starting fresh, and the short answer is a resounding “No”! (my friend Sandy is 66 and she is the awesomeness person I know and she’s starting over)

Badges earn trust. He also says capture names and emails with a giveaway. And after a long diatribe on autoresponders he says Tuesday is good, and nobody has the answer on handling your names list. That’s because you have your own kind of audience. (people are fickle)

He says use a professional videographer to tape testimonials. (let them eat cake!)

Use bullets in your giveaway page for a downloadable white paper. (People love it)

Make “I want more” headlines. Dead content doesn’t have stories (off with their head!)

Emotion people!…or flog your freething in your headline. Give the solution to your readers problem as only one (click) action. Make it current (don’t be so lazy!)

Money back guarantee…and if product is an ebook it must be 10x better than a book for the price. If generating leads, then say “no strings”. (has the whole world been over-petted?)

Dedicate part of your time to building your elist. Buying a database?…let’s just say CAN/SPAM is there for your own good.

Actually Bob goes on and on about marketing costs. And he claims you’re leaving money on the table by not harassing people with a pop-up when they try to leave without opting in! (gosh, no means no!)

You can make an enewsletter because your Mom told you not to talk to strangers (candy-gram). Btw there’s an insatiable hunger for Hobbies, Business Opportunities and Money Making / Investing. (it’s a bottomless pit)

Make free content your best stuff. And he  says offer something not too expensive right away. 3% will buy, the rest may never buy (can you say “wheel kicker?”)

The Pereto Principle strikes again with the 80/20 ratio on content vs sales pitch. (personally I lean to 90/10)

And finally opt-out rates: I don’t even want to go there :( (because it makes writers sad)

  • My review: 52 pages of “What to” not “How to”
  • My comment: Doesn’t anybody love writers, or are we just devalued all over the place?…even the Lord knows about this.
  • My recommendation: Take click-by-click training: http://cathyfletcher.renegadeprofessional.com, and get yourself accountable to someone!
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