Cathy Fletcher blog

An Uncommon Way to Wealth is a small book by “Victor D’Argent” that you can buy on the internet for a dollar.

Published in Dublin, Ireland it is quite the little story that stays with you forever. There’s a connection with the County of Cork where an original French edition was found.

Key points:

• find out what your passion is through a counsellor
• find a job related to your passion, enquire of the top person
• immediately start looking for your replacement

If your passion is for publishing, your time has come. Are you a Micro Publisher? File this under Odd Marketing.

You’ll never forget the images and the awakening that this book provides.

Quote: “Ideal for the investment of your time and resources.”

It’s all very uncommon. Comes with an interesting calculation.

It’s all about searching and finding a different kind of royal inheritance.

Reminds me a bit of New Jerusalem, the narrow way versus the earth and the wide crowded path.

odd blog

1. People don’t like to donate unless they get something out of it, but even if it’s a tiny, a stupid, useless virtual thing we love to buy it (like collecting)
2. give regular updates, if you’re dead nobody will watch you
3. humour, the whole thing is funny, a funny person
4. pictures, media (quick glance rather than video)
5. re: commissions, never say “I need the money” nor be pitiful
6. provide good stuff, people will talk / share
7. people buy subscriptions where there are no ads

(from my mentor who is a veteran internet geek that does media art)

I wanted to add my own view of 2010:

• mini, that is mobile friendly
• provide timely bits of info

To this end I will be making this site cell phone smart.

As soon as I finish it, I’m going to give a review on The Complete Syndication Revelation.

It’s easy to do a domain transfer.

You just make sure that your domain name is past the 2-month holding time, then…

1. unlock it (see the “lock” icon?) at domain name provider (GoDaddy)
2. go to host c-panel, domain manager (BlueHost)
3. get EPP authorization code, from domain manager (GoDaddy) via email
4. paste into the field at the host (BlueHost)
5. get admin contact verification code (GoDaddy) via email
6. change name servers given by the host (from BlueHost to GoDaddy)
7. agree to terms of service at host
8. add transfer to shopping cart and pay ($10)

Basically you have 3 windows open:

• email account that your domain name provider knows
• hosting account
• domain name provider

Read the screen. Relax…it really is easy. Have fun with it. Pretty much it happens instantly, all the email, cutting and pasting of the codes and that.

You’re done.

Audio product interview (Mike Stewart’s Audio Recording For Information Publishers–coming soon)

Debating the professional vs. consumer quality audio files, I really wonder.

I like the idea of informal very much, but toying with the idea of actually hearing what’s being said.

Most podcasts, or audio files are not made into words to read, and who has time to listen more than once or twice? Wouldn’t you rather hear it right the first time?

Anyway, it’s not that hard to set up a recording space: just turn off the fan and phone, close the windows and door. That’s pretty good.

A really good microphone that sounds clear on replay and takes care of the “popping” noise of talking. When I get one, I’ll review that one–research first and let you know. And on how to look after it, too.

Get down to business: it’s detox time.

Clarify your body and your communications.

Yes, well…here we all are at the dinner table yet again. Been on a mental / emotional holiday, if not also physically, back and forth on a couple of short trips to see the family.

Between Christmas and New Years has always been a bit of an inbetween time for me.

Before all this I decided enough is enough and sent for DrNatura (too bad there’s no affiliate product). Done five days now.

Called up my old email and I saw I hadn’t done a proper cleanse since late summer 2008. Perfectly pitiful. And I know better, too.

The kids hate it when I talk about parasites.

But I didn’t just make this stuff up. Look, they come in microscopically and they transform into full-grown “what-the” and live and play (and everything else) at our expense.

Really though, this temporary tent I call a body has to be light and easy to be an expression of poise and grace, strength and flexibility.

How can you expect the rest of life to line up if you haven’t put first things first?

Tomorrow step up to twice and much. Twice the results. Remember to drink water. And come to the Living Water, as well.

Happy New Year, and here’s to the health of your business and marketing: Cheers!

My review: Only Deano would do something like this. Gotta love him. Help children in India.

Full-on videos (5-6 minutes with the main points), Personality Marketers and Social Marketers, those with a little character and personality in what they do will be big in 2010.

He’s right about transparency, I think. I mean super-professional “can’t touch me-I’m-a-corporation-now-so-security-will-keep-you-out” are boring me half to death. What about you?

You might just as well sign up for Ustream while you’re there.

Doctor Howard Moscowitz…

That is, Malcolm Gladwell on: What we can learn from spaghetti sauce.

Howard’s gift to the American people. I’ve always said “No one talks about what’s important”.

Malcolm: we cannot always explain what we want deep inside.

You marketers: help us to know what we want!

File management on your computer is all about cleaning up.

And knowing where files are. And dealing. In business, you just got to.

Just want to scream and run away from it? Be brave. More like gardening actually.

Here are 3 steps to start with:

1. deal with your email, start with account number one
2. hard drive, start with computer number one
3. backup, all systems

Today I’m only talking about email. If you don’t get on top of it, it will get on top of you and weigh you down.

How many accounts do you have? I’m not going to suggest shutting them down, any more than I would take a favourite Teddy Bear from a fully alert child!

Start with the worst, oldest one. Ugh. Say to yourself: I have to do this, or else.

Count how many folders you are organizing your emails in…you have made folders, haven’t you? Anyway, think of it as a series of file cabinets and drawers.

You’re familiar with the idea of a desktop, right? Okay, think: classic movie where the rich guy has almost nothing on his desk. It’s a temporary workspace, nothing more. Would you stack huge amounts of junk on there if you were the rich guy in the movie? No. Only the poor sod in an hidden office has all the file folders and stuff piled up on his desk.

Stay with me here: this is such a big topic, I’m going to break it down into little pieces. Over time.

Alright, now we start with the hated email…

Count how many file folders you have. If it’s over 50 that’s far too many. Bet you didn’t think you had that many, hey? Ask yourself how many folders (cabinets) you can comfortably live with…20–sound about right?

Now, you may know that by “deleting” you’re not really getting rid of anything instantly, you’re simply putting it away in a room that you may to go to in the next while. But it’s there just in case. Then you can choose to keep it forever by moving it to a file folder (call it “Temp”), and there may come a time when this room will be dealt with, too.

Okay, now that you’re relaxed…everything is alright, everything is fine…

Look at the list of folders of your email. Never mind the 250 loose emails in your inbox…we’ll get to those.

Some of them will loosely fit into a category. It’s like one big cabinet will be for, say, Marketing.

Now you’ve got a bunch of folders (drawers) for various Marketers that you like, or you want to look at later. They really don’t need their own drawer each (they can share with other Marketers), and I’ll tell you why:

The secret is the box with a magnifying glass that says: search your email (not search the web). See?

Now if you have a filing cabinet drawer for each of these marketers, it doesn’t make sense. Think of the “search you email” box as your secretary. You need something, you ask her to go look for it…even if it’s misfiled under something else she will find it (she’s good!) as long as you give her something to go on.

The reason is this: the long list of file folders don’t need to be out, they can be out of sight and anytime you want to look at them you just pull open the drawer. That way your mind doesn’t feel cluttered and you have a virtual room with 10 or 20 file cabinets (good) instead of 50+, which is crazy.

And now that you’ve come with me this far…forget email communications. Here is an exciting social media video to relax your mind…(remember to subscribe to this series, opt in…because you love me)

Your voice is your fortune. High, low…fast, slow…accented or not…male, female: your voice is unique. People’s fascination for individual voices runs deep, hits emotional chords and has the power to inform. Why not use your own voice for online business success?

You may be interested to know that my career in using my own voice started in long-distance switchboard operating and the ability to brand to that voice started back then. Businessmen had account cards that they would use by calling the operator to place business calls. It was then, I was pleasantly surprised to find, that the regulars would instantly know me by the second call placed, even if a week or more later. Such is the unique signature of the voice.

If all voices were the same the world would be plain and flat, so yours is needed to enrich the landscape!

So when I discovered Generator Software, I had to get it. You build audio teaching content clicking buttons to splice it together AND get your own voice in there in certain sections. It’s cool.

This fit perfectly with my interest in autodialers to reach a personal or a self-generated list. For those of you who haven’t yet learned the art of “taking” back your telephone, what I’m about to say may not appeal. Keeping in touch by telephone is a viable option for the list you have built yourself, used in conjunction with other tools, just to mix it up a bit.

Fortunately, you can be on distribution lists that you opt in for (my child’s school, the library, updates from Jerusalem). In fact, I was thinking to do it for my family because it’s better than email…and we live in different time zones. In business you can use super simple software to get your message out without downloading, or upkeep of the expensive equipment click here.

Besides an autodialer, there is online educational audio content. For some, whose background is in education, you will know about learning styles and the fact that students must be exposed to content 7 times before it really goes in. Multiple kinds of information immersion is necessary:

1. audio
2. visual
3. text
4. tactile

…and in combination.

Familiar = relaxed

Humour = relaxed

And a “relaxed” state leads to easy retention. Most people need review, and somehow it’s all so fresh and refreshing to see the tools necessary to online success in repeat sequences. So if you’re looking to add educational marketing material to what you already have see Monthly Products  to create your own. The quality is quite high because of the recommendation to use high end microphone plugged into your computer.

In particular you may find the recommendation for Internet Marketing Explained useful for training purposes click here.

Twitter support is so happy and cute. They always have the nicest videos with upbeat music to go with, so makes it easy to learn…the voice is excellent.